Lia Handayani, and Dian Fitria Handayani. “Analysis of Branding Strategy and Its Influence on Consumer Loyalty in Local Culinary Businesses”. Artikel Manajemen Dan Bisnis, vol. 1, no. 2, May 2025, pp. 27-33, https://journal.stieanindyaguna.ac.id/index.php/AMB/article/view/31.