The Influence Of Service Quality On Students' Satisfaction At Muhammadiyah Elementary School, Kutoarjo

Abstract

The aim of this research is to find out whether there is a positive and significant influence between the quality of educational services on the satisfaction of parents at SD Muhammadiyah Kutoarjo. This research is quantitative descriptive research because the research data uses numbers to conclude the results of research conducted at SD Muhammadiyah Kutoarjo. The population of this study was all 110 parents of 6th grade students at SD Muhammadiyah Kutoarjo. The sample used was 110 parents using a saturated/census sample. This research uses data analysis methods, namely: simple correlation, simple regression, coefficient of determination, and t test. Based on research by the author, a simple regression result was finally obtained, namely Y = 7.517 + 0.669 (X). The results of calculating the coefficient of determination show an R Square figure of 0.384 or 38.4%. This figure means that 38.4% of parent satisfaction is influenced by the service quality variable. Meanwhile, the remaining 61.6% is influenced by other variables outside research such as educational quality factors, tuition fees, educational technology, costs and convenience. This research shows a table result of 1.982, the service quality variable count is 8.205 with a sig value of 0.000 so that Ha is accepted, then Ho which states that there is no positive and significant influence between service quality variables on the satisfaction of parents at SD Muhammadiyah Kutoarjo is rejected.