Pemberdayaan Masyarakat Desa Melalui Pelatihan Kewirausahaan Berbasis Digital untuk Menghadapi Era 4.0

Abstract

Empowering village communities is an important step in improving economic and social welfare. In facing the challenges of globalization and technological advances, especially the 4.0 era, digital-based entrepreneurship training has become very relevant. This article aims to examine the impact of empowering village communities through entrepreneurship training that utilizes digital technology, in order to increase the entrepreneurial skills and knowledge of village communities in taking advantage of opportunities in the 4.0 era. The method used is a practical training approach using digital platforms for product marketing, business management and innovation development. The research results show that digital-based entrepreneurship training can increase the ability of village communities to adapt to technological changes and open up new business opportunities that are more efficient and highly competitive. It is hoped that this empowerment can accelerate the transformation of the village economy and encourage the growth of entrepreneurs who are ready to face the challenges of the digital era.