Empowering MSMEs Through Digital Marketing Training to Increase the Competitiveness of Local Products
Keywords:
MSMEs, Digital Marketing, Empowerment, Competitiveness, Local ProductsAbstract
This community service activity aims to empower Micro, Small, and Medium Enterprises (MSMEs) through digital marketing training to enhance the competitiveness of local products. The rapid growth of digital technology has created both opportunities and challenges for MSMEs, particularly in product promotion and market expansion. The training program was conducted through a participatory approach that included workshops, mentoring, and practical sessions on creating digital content, managing social media, and utilizing e-commerce platforms. Participants were guided to develop marketing strategies that align with consumer behavior in the digital era. The results showed an increase in participants’ understanding of digital marketing concepts, as well as improvements in online product visibility and sales performance. The activity also fostered collaboration among MSME actors to sustain digital marketing practices. The implications of this program highlight the importance of continuous digital literacy development to strengthen MSME competitiveness in facing the dynamics of the digital economy.
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