The Impact of Corporate Social Responsibility (CSR) on Consumer Brand Loyalty
Keywords:
corporate social responsibility, brand loyalty, consumer perception, business ethics, sustainabilityAbstract
Corporate Social Responsibility (CSR) has become a vital component of modern business strategy, influencing consumer behavior and brand loyalty. This study investigates the relationship between CSR initiatives and consumer perceptions, focusing on industries such as retail, food, and technology. Using a survey-based approach, the research reveals that socially responsible companies build stronger customer relationships and enhance brand equity. The study provides recommendations for businesses seeking to integrate CSR into their brand strategy effectively.
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