The Role of Digital Transformation in Enhancing Business Competitiveness
Keywords:
digital transformation, business competitiveness, artificial intelligence, big data, cloud computingAbstract
Digital transformation has become a key driver of business competitiveness in the modern economy. This study explores how companies leverage digital technologies such as artificial intelligence, big data analytics, and cloud computing to improve operational efficiency and customer engagement. By analyzing case studies of leading global firms, the research highlights best practices and challenges in digital adoption. The findings suggest that businesses that embrace digital transformation gain a strategic advantage in an increasingly digitalized marketplace.
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